Fragmentation
G+ and Facebook are like oil and water. When is someone going to create a meta-framework that "hides the technology" as Google likes to say? I don't care what platform, framework or whatever you're on. If G+ would simply somehow upgrade their API, then I could run Wordpress and have it feed out to Twitter, Facebook, G+ or whatever else someone chooses to follow me on. And I can just post to one place, instead of having to pick and choose between communities.
Focus
AND Really?! G+, Google Plus, Dear Google. Can I please have "Circles of Circles". And curated, updated circles, with logs? And the same goes to you, Facebook. Lists of list. And lists synced with circles. Get over yourselves. You're doing no-one a favor each playing in your own little sandpit, refusing to share your toys. Spoilt brats.